This is the thread where we lol at music companies destined to fail

also:

As a celebration of the centenary of the Titanic, a select team of Irish luthiers, have got together to design, develop and commission the manufacture of 8 special limited edition models.

skip a few 'graphs

All guitars are hand-crafted by a small team of highly trained luthiers at our partner factory in China.

oh hahaha i didnt see that

In addition, we have crafted 4 electric guitar models:

The ‘Jack of Hearts’ Model
The ‘Rose’ Model
The ‘North Star’ Model
The ‘South Star‘ Model

nooooooooooooooo

they deserve some mitigation for not using the word artisanal

Specification
Back and Sides: Solid Mahogany
Top: Solid Western Cedar
Neck: Mahogany
Fingerboard: Ebony
Headfacing: Rosewood
Bindings: Faux Tortoise Shell
Inlay: Custom Diamond
Rosette: Custom Port Hole
Bridge: Ebony Pyramid
Machine Heads: Der Jung Vintage Open Gear
Finish: High Gloss
Case: Custom Arched
Pick Up: Fishman Matrix VT
Strings: D’Addario EXP

That's a very high degree of specificity!

how many irish luthiers does it take to rip off 60-year old gibson designs?

Its not a music company but the last place I worked (wholesale ISP) set up a new retail ISP customer who called themselves "No Downtime".

We gave them 6 months. I think they lasted about four.

they deserve some mitigation for not using the word artisanal

― schalke nult fear (nakhchivan), Thursday, December 15, 2011 7:18 PM (Yesterday)

in fairness the word luthier is pretty much the muso version of "artisan" much of the time