Yeah I wasn't trying to nitpick! I think it's interesting to try and place stuff like Tom's work (in its multiple guises) within this discussion.
Mark Sinker and Frank Kogan are immediate further examples of writers whose work it seems to me both can work very well in the context of "ordinary" (post)print journalism but also exceeds beyond the boundaries of what it can allow.
For Frank this was in part solved in the pre-internet age through his zine. He once kindly sent me a few copies of Why Music Sucks, and they're amazing (and contain their own pre-internet version of the Popular community). That approach obviously has its drawbacks in terms of reach, but they're beautiful artifacts.
It strikes me that the biggest shift from the early 00s to now in terms of online music writing is simply the increased sense of disposability - at the point of reception rather than creation. When I first started reading and writing blogs in 2000 my sense of the approach was that you'd really follow the blogs, read everything in them, read the archives (which usually weren't voluminous in 2000, but anyway) - these were works.
Whereas even the best blogs now feel much more disposable and forgettable, and so does professional media online, because the mode of consumption has changed in line with social media - tweet and facebook links and sharing and the like. I feel that our consumption of online media has grown even less moored to the culture of personality of the creator than it used to be. In fact appropriately the most recent and final Poptimist column is about this in part - Tom talks about how using the internet used to be like diving, whereas the "surfing" metaphor only became apt after Web 2.0.
Increasing disposability at the level of production - MP3 blogs etc - add to this, but I think that shift would have occurred in any event.
So it's not surprising that the unpaid online writing which seems most memorable and valuable in retrospect* often is that which is quite formalistic, or in general has strategies for making of itself an artifact less easily subsumed by its (inherent) internet-virality.
*which is different from what is the most valuable music writing in the moment.
― Tim F, Saturday, 10 December 2011 13:30 (ten years ago) link
disagree with that...but i'd say nowadays the best music writing isn't formalised, it's discussion. like here. everyone has a piece.
― SandboxGarda (HI IT'S RONAN), Saturday, 10 December 2011
This presumes there is a 'best fit' with a singular audience. Informal discussion/board type stuff is great yes, but for a particular audience or type of person. You aren't the only kind of audience, what is better for that kind of person, isn't "the best" per se
More formal work is a better fit for different kinds of audiences (possibly most audiences) - obviously if the 'right' writer is being read (often not the case but thats another issue). If my parents, or the people next door, or most of the people in the cafe over the road wanted to read about something - a formal piece in a publication is a better fit for them imo then jumping into forums - which are often really alienating and not particularly helpful especially if you don't know that much about a particular thing.
this is all pretty tangential to the thread now - I think the main thing is, just because a particular thing isn't proving useful to a particular person - it doesn't invalidate its purpose, far from it
― april wowak, Saturday, 10 December 2011 13:43 (ten years ago) link
it's a pretty awkward position for the writer to be in to have to write simultaneously for an audience that knows nothing about what you're talking about and one that may know anything/everything and wants to criticise the paper for being out of touch
― dog latin, Saturday, 10 December 2011 13:47 (ten years ago) link
Thats exactly the thing - multiple and disparate audiences
― april wowak, Saturday, 10 December 2011 13:52 (ten years ago) link
xpost i didn't really mean just here specifically or just forums. this place was practically built on the idea that conversations and personal experiences about music are the most important thing tho...and i largely agree with that still.
this is true but it's less and less true all the time, don't you think? it is a huge tangent - how do you measure the usefulness of an opinion or argument anyway? how does a paid site say "we're doing well here"...
online these days it's probably hits, which is another huge tangent.
― SandboxGarda (HI IT'S RONAN), Saturday, 10 December 2011 13:59 (ten years ago) link