One thing I'd consider though - what's the purpose behind trying to get airplay in Europe? Is your friend planning to be touring Europe any time in the next year? Is there distribution of the music in Europe? If not I'd think it'd be better to put energy elsewhere.
― Hurting (A-Ron Hubbard), Sunday, 3 December 2006 04:55 (fourteen years ago) link
― jodawo (jodawo), Monday, 4 December 2006 21:07 (fourteen years ago) link
In general, you have to think of promoting yourself as a strategic offensive. (Ugh, I hate this metaphor already). You don't just lob a missle here and there and hope it hits something. You come up with a comprehensive tactical plan. We were always getting a write-up and thinking it was a big deal, or opening for so-and-so and thinking it was a big deal, but then not capitalizing on it and creating momentum. Focus on certain regional markets and aim for press, internet and live shows all around the same time and make sure the music is available in those areas. If it seems like it doesn't pay off, push harder. If it seems like it does pay off, push harder.
I mean I guess there's always the off chance that some producer in Europe will hear your friend, but with most success stories like that there's usually more beneath the surface.
― Hurting (A-Ron Hubbard), Monday, 4 December 2006 21:22 (fourteen years ago) link
― jodawo (jodawo), Thursday, 7 December 2006 01:44 (fourteen years ago) link