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I don't think advertising in guitar shops gets good results (though I did meet my best friend through one 15 years ago). The NME and especially Melody Maker used to get you a lot of results, but most of them would be terrible. I think the NME has some awful system now where people have to reply to your ad via a premium-rate number and you only get to hear your replies through same.
There are a few musicians-wanted board for London, but I don't know how much use any of them are, or which one might be best. Every now and then I've put ads on Loot, in the past, and nowadays Gumtree, and got a fair number of responses. Nothing has really come of it, but Kate's right: it's a bit of a fluke if you find anyone good through ads. One good thing about the internet is that you can include links to your stuff on Myspace or whatever, so in theory filtering out incompatible people, and you can hear what the people replying have done quickly too. Which saves on jiffy bags and pointless pints etc.
― Eyeball Kicks (Eyeball Kicks), Friday, 23 February 2007 20:57 (seventeen years ago) link