Digital-only Releases C or D? (nuance appreciated)

Message Bookmarked
Bookmark Removed
People are doing 'em. Is this the future?! (yeah, yeah, Fatback reference...)

Really what is up with this? Obviously, no one can make any money selling actual records anymore so is this what is left? How does a label actually "promote" a digital-only release (to radio in particular or is that just obsolete too?)?

How does this affect the artists? Are they left cow-towing to the relative few labels that have really excellent worldwide digital distribution and what role are those labels meant to play (if any) in attempting to gain exposure for them (and how do they go about it)? What is their obligation on that count? Just put em out and see how many DL's they get?

Any thoughts on the topic? (actually seems a bit of a rip-off to me).

What rationales exist for or against? and how the hell does it work?!

I see but I don't see. (Not sayin, jus sayin)

Saxby D. Elder (Saxby D. Elder), Wednesday, 21 February 2007 04:19 (seventeen years ago) link

Dud, because I still haven't gotten around to hearing that LCD/Nike thing and may never do so. (Besides, I can't convince myself to pay for digital music.)

The Reverend shines like a lighthouse (Rodney J. Greene), Wednesday, 21 February 2007 04:24 (seventeen years ago) link

(It seems like a rediculous thing to do.)

The Reverend shines like a lighthouse (Rodney J. Greene), Wednesday, 21 February 2007 04:25 (seventeen years ago) link

Dan Selzer to thread...

Ned Raggett (Ned), Wednesday, 21 February 2007 04:26 (seventeen years ago) link

How does a label actually "promote" a digital-only release (to radio in particular or is that just obsolete too?

For the radio...depends on the scope. Labels can press a small number of CD-rs, or simply send selected high-quality files to radio stations. As far as press, I believe this is in the hands of the press, I think it's up to them when they want to decide when the "CD" or "record" review section becomes a "release" section. I believe as more labels and artists release interested online-only releases, the press will review them as any other release.

How does this affect the artists? Are they left cow-towing to the relative few labels that have really excellent worldwide digital distribution and what role are those labels meant to play (if any) in attempting to gain exposure for them (and how do they go about it)? What is their obligation on that count? Just put em out and see how many DL's they get?

It's REALLY easy to get excellent worldwide digital distribution. There are many aggregator companies offering these services. The difference is in the promoting. Just because you can get your CD in every Borders and Best Buy in the world, doesn't mean anyone will buy it. I think the label's job will continue to be tastemakers of some sort, curators, a usefull guide. There's also money to invest in pre-production (remastering and such) if not production (no CD manufacturing) and money to invest in PR, which have always been and continue to be services the labels are good for.

The label has no obligation beyond what service they offer to the artist. If they offer nothing, then artists should just find an aggregator and/or do it themselves. But it doesn't really cost a lot of money to press some CDs either. The question is, what can the label do. If a label was only ever good for manufacturing thousands of CDs and shipping them around the world, then forget it because that service is going to be irrelevant. Like I say above, I think it's in the promotion. A label could just put em out and see how many DL's they get, but so could the artists.

Any thoughts on the topic? (actually seems a bit of a rip-off to me

A few! I've thought a lot about it, and don't know how it's going to go. We'll have to see.

What rationales exist for or against?

I've pretty much rebuttled every rationale I or anyone I know can think of against it. The only real problem I see is competition from file-trading and mp3 blogs.

and how the hell does it work?!

You see there's this series of tubes...

dan selzer (dan selzer), Wednesday, 21 February 2007 04:34 (seventeen years ago) link

But actually it ISN'T all that easy to get really good digital distribution. I am told that 95% of applicants to IODA and Orchard are rejected (and that isn't even "excellent"). The artists themselves DON'T actually have access to these things.

Agreed, you can have your CD everywhere and not sell any and obviously lose a boatload of cash in the process (and even the stores lose out there).

And most radio stations will (for obvious reasons really) NOT take CDRs (if they did, they would have to sift through every bar band with an inkjet and a burner).

You see there's this series of tubes...

Aaah, I am starting to understand!

Saxby D. Elder (Saxby D. Elder), Wednesday, 21 February 2007 04:46 (seventeen years ago) link

Didn't know about the rejection ratio of IODA, that's really interesting. As far as radio stations taking CDRs, I think again that its a case of the label and it's relationship to the stations it services, or the servicing companies. A CD-r would probably have as good a chance of getting the attention of a college radio station music director as a professionally manufactured, designed and printed CD that came with t-shirts and a frisbee. I know, I was a music director for 3 years. But when your station gets a CD-r from a particular label or promoter they trust/respect, then the label/promoter is doing a service. I've already gotten downloads from these guys:

http://prohibitiondj.com/

Forget CDs, they're distributing new release downloads to "top DJs".

dan selzer (dan selzer), Wednesday, 21 February 2007 05:20 (seventeen years ago) link

The role of the reviewer will be interesting as well -- I'm waiting for the AMG to formalize how they will handle digital-only releases. I still think the likes of me would have a role (I hope!).

Ned Raggett (Ned), Wednesday, 21 February 2007 05:26 (seventeen years ago) link

OK, scenario... you are SUB POP. You get 1000+ demos per week. You tell each band (or the few you can stomach) that you are exploring different more cutting edge models of distribution and that while you cannot offer them a contract for a CD pressing, you will take them on as a digital-only member of your roster, with options that you will hold for future, possibly physical, releases.

You cover your ass by putting whatever crap they give you about their band on your website (in a special ghetto-ized section of course) and tell them that their royalties will be based on their ability for you to recoup your investment (which in point of fact is NOTHING) but which you dress up to include promo costs, whatever, etc.

You promise them that while you offer nothing substantive in the way of actual promotion, that they will be gaining the advantage of the Sub Pop BRAND and hence the digital sky's the limit.

It beats a straight deal with some aggregator, if you are lucky enough to even get one, so you do it. If it takes off, it's because you had the Sub Pop brand. If not, it's because you suck and no one is interested.

C or D??

(I have actually noticed a trend of "profitless aggregators", which pleases me for the moment, if only because I have not figured out their angle).

Forgive the Sub Pop analogy, just a hypothetical, nothing against them. They are too busy still trying to answer for the Fluid.

Saxby D. Elder (Saxby D. Elder), Wednesday, 21 February 2007 05:29 (seventeen years ago) link

I think they long since stopped worrying about that situation.

Ned Raggett (Ned), Wednesday, 21 February 2007 05:35 (seventeen years ago) link

the hypothetical sounds fine to me.

esoj@w3rk (esoj@w3rk), Wednesday, 21 February 2007 05:37 (seventeen years ago) link

Classic if you consider this....what if the label doesn't dress up the promo costs? You don't have to pay a PR person to get the music out there...you can try and do it without print or web advertising. You can keep those costs way down and still offer a service. The Sub Pop brand and all it's associations, the space on the Sub Pop site, the effort Sub Pop would make to get the music to reviewers, radio etc, blogs, viral marketing, posting on ILX. None of that really has to cost anything. I don't see that as nothing substantive in the way of actual promotion. I see that as a lot of work that can occasionally be effective.

Who are these profitless aggregators? I know aggregators who take a much smaller cut than IODA, their claim being that they're just charging you a service charge, and not promising you all this futuristic digital marketing that IODA promises.

dan selzer (dan selzer), Wednesday, 21 February 2007 05:38 (seventeen years ago) link

and in case people haven't seen it yet:

http://www.anthologyrecordings.com/

dan selzer (dan selzer), Wednesday, 21 February 2007 05:39 (seventeen years ago) link

you can make money selling actual records if you're good enough!

friday on the porch (lfam), Wednesday, 21 February 2007 05:41 (seventeen years ago) link

maybe not

friday on the porch (lfam), Wednesday, 21 February 2007 05:43 (seventeen years ago) link

You are still not picturing this in the hands of someone evil.

Saxby D. Elder (Saxby D. Elder), Wednesday, 21 February 2007 05:44 (seventeen years ago) link

Every small label owner I know is talking about this, and having a harder and harder time making money. And these are some of the good ones. But what about the great releases that will never make money due to demand? Wouldn't it be nice for everyone not to lose money?

And in a few years you'll all have thrown out the CDs and Vinyl will be on the wall. Sad but true.

dan selzer (dan selzer), Wednesday, 21 February 2007 05:45 (seventeen years ago) link

i'm convinced that the future is just gonna be people paying a bill every month and listening to as much as they want. thru whoever or whatever service does it best. same with movies. the little labels are gonna have to do one HELL of a job to get people to come to their sites and pay for one album at a time. especially when tons of people have loads and loads of free stuff up everywhere you look. i think small niche/genre folks should keep selling physical artifacts. it makes sense for them to do it. limited editions. cool packaging/art. that's what little guys are good at!

scott seward (121212), Wednesday, 21 February 2007 05:48 (seventeen years ago) link

i think anthology is cool! it's a great-looking site too. when they make a deal with Sundazed to put out vinyl, lemme know.

scott seward (121212), Wednesday, 21 February 2007 05:54 (seventeen years ago) link

i think small niche/genre folks should keep selling physical artifacts. it makes sense for them to do it. limited editions. cool packaging/art. that's what little guys are good at!

Yeah, labels like Time-Lag and Foxy D. are going to be just fine, and that's just a small tip of the iceberg from my own perspective.

Ned Raggett (Ned), Wednesday, 21 February 2007 05:58 (seventeen years ago) link

soooooooo many cool little metal labels. thanks to the internet! and they know they aren't gonna get rich selling a hundred copies of some crazy collectable, but they love it to death and so do i. (even if i don't buy them all. i just love that they are doing it.)

scott seward (121212), Wednesday, 21 February 2007 06:01 (seventeen years ago) link

the little labels are gonna have to do one HELL of a job to get people to come to their sites and pay for one album at a time

The services that supply tons of stuff for a monthly fee have to get the content from somewhere. The labels will still serve a purpose there.

dan selzer (dan selzer), Wednesday, 21 February 2007 06:07 (seventeen years ago) link

yeah, definitely.

scott seward (121212), Wednesday, 21 February 2007 06:09 (seventeen years ago) link

And in a few years you'll all have thrown out the CDs and Vinyl will be on the wall. Sad but true.

OTM... I think I said in another thread, I live in NY and have been paying like $1000 per month for like 20 years to house all my CDs, records and yes tapes. I am thinking about moving and NOW all the stuff isn't worth half of what it might have been if I had ebayed it just a few years ago.

My worry with regard to this thread is principally the people who will get taken advantage of by this model, not the inevitability of the process itself.

But what I am getting is that Digital-Only releases are CLASSIC, yes?

That is very interesting I think.

Saxby D. Elder (Saxby D. Elder), Wednesday, 21 February 2007 06:40 (seventeen years ago) link

btw, I hadn't realized that posting on ILX was an accepted form of promotion... All indications appear contrary to that.

Saxby D. Elder (Saxby D. Elder), Wednesday, 21 February 2007 06:46 (seventeen years ago) link

It's totally not accepted, unless perhaps you're a regular poster and manage to slip your promotion in with a wink and a nod. Did you know I'll be djing the backroom of Union Pool in Williamsburg this saturday? At midnight and it's free.

dan selzer (dan selzer), Wednesday, 21 February 2007 13:54 (seventeen years ago) link

As a weirdo audiophile, or something, I weep.

Sick Mouthy (sickmouthy), Wednesday, 21 February 2007 14:38 (seventeen years ago) link

Mark my words, within a few years we'll all be streaming 96khz 8million bit super hi-def digital audio into our homes and directly into our brains. It doesn't seem well publicised, but there's already a service or two that specializes in downloading lossless audio, and I'm assuming more will emerge soon.

dan selzer (dan selzer), Wednesday, 21 February 2007 15:07 (seventeen years ago) link

About time too.

Ned Raggett (Ned), Wednesday, 21 February 2007 15:08 (seventeen years ago) link

As a weirdo audiophile, or something, I weep.

i agree with dan that super hi-def files will eventually be fed into our brains like air and water. but i don't weep for the world's weirdo audiophiles now, and i won't weep for them then. normal people always have, and always will, choose convenience over fidelity. this explains 8-track tapes and the walkman and the ipod and pretty much every other form of dominant listening formats ever. and getting music is in fact getting more convenient and easy every day. i cheer for this.

fact checking cuz (fcc), Wednesday, 21 February 2007 18:05 (seventeen years ago) link

vinyl + download certificate is the best imo.

just m@tt he1g3s0n (Matt Helgeson), Wednesday, 21 February 2007 18:09 (seventeen years ago) link

agreed.

Merge had the best thing, sell vinyl and include a CD-r. Even better, sell vinyl and include a code for DL or something. A lot of my friend's labels are talking about doing limited edition vinyl and download only.

dan selzer (dan selzer), Wednesday, 21 February 2007 18:18 (seventeen years ago) link

i'm with you there!

scott seward (121212), Wednesday, 21 February 2007 18:20 (seventeen years ago) link

i got a kick out of albini including a loose CD of the last shellac album along with the vinyl box of the album. just kinda thrown in there like it was nothing.

scott seward (121212), Wednesday, 21 February 2007 18:27 (seventeen years ago) link

Classic if you have the patience to rip stuff to CD-R and file with your regular CDs (like I do).

Whiney G. Weingarten (whineyg), Wednesday, 21 February 2007 18:31 (seventeen years ago) link

I used to do that but now I barely ever take the CD's off the shelf

I agree that it will be digital-only sooner rather than later

the two things I worry about are --
1) future format incompatibility
2) hard drive crashes

I mean, I back my shit up, but still.

dmr (dmr), Wednesday, 21 February 2007 19:51 (seventeen years ago) link

i know lots of people in small labels and small bands, and they've been saying vinyl now outsells cds when yr out on tour by far...

just m@tt he1g3s0n (Matt Helgeson), Wednesday, 21 February 2007 19:53 (seventeen years ago) link

1) future format incompatibility
2) hard drive crashes

There is a debate that will rage regarding whether you want to have all the files yourself, or have them streamed. Being in various digital media industries, it's something that comes up. I can see a point where my entire music collection isn't even in my house, it's on several servers owned by some huge company who can afford both the security and redundancy to have my media on their hard-drives in some fire-proof, weather-proof building somewhere. Think about it, I already do it with my email. The chances of Yahoo losing my email are probably a lot less then losing it myself when my harddrive fails.

This all depends on bandwidth, of course. Untill it's good enough, the benefit of having the media in your house is the ability to use it when you want and not wait for it.

dan selzer (dan selzer), Wednesday, 21 February 2007 20:39 (seventeen years ago) link

i know lots of people in small labels and small bands, and they've been saying vinyl now outsells cds when yr out on tour by far...

How does the digital sell for them at shows?

Saxby D. Elder (Saxby D. Elder), Wednesday, 21 February 2007 23:40 (seventeen years ago) link

not well.

just m@tt he1g3s0n (Matt Helgeson), Wednesday, 21 February 2007 23:41 (seventeen years ago) link

that's a conern brought up in some new newsletter by the dude who runs discmakers. Some artists don't tour. Some artists don't even make music anymore! The idea that record labels only means of survival is selling music at shows is a depressing one.

dan selzer (dan selzer), Thursday, 22 February 2007 00:09 (seventeen years ago) link

The idea that record labels only means of survival is selling music at shows is a depressing one.

I know a certain artist on a certain very famous label that was the largest single distributor of their records, selling 1200 of them for the famous label in question. This particular artist was buying them for $8 each too, so the label was making a huge profit!

I find that very depressing too...

Is anyone still going to be reading this? (Is this thing on?) Is there a way to go "nu" on this thread?

Saxby D. Elder (Saxby D. Elder), Thursday, 22 February 2007 00:31 (seventeen years ago) link

does anyone know if perlon is profitable? they do NO digital stuff.

friday on the porch (lfam), Thursday, 22 February 2007 02:14 (seventeen years ago) link

super lame if the artist has to pay wholesale for their own CDs! Maybe that's how it's always done? What do I know.

dan selzer (dan selzer), Thursday, 22 February 2007 03:13 (seventeen years ago) link

i've seen that happen quite a bit with local bands, esp those on real or fake-indie major labels

esoj@w3rk (esoj@w3rk), Thursday, 22 February 2007 03:28 (seventeen years ago) link

*cough* KILL ROCK STARS

Saxby D. Elder (Saxby D. Elder), Thursday, 22 February 2007 03:48 (seventeen years ago) link

xcuse me are you sexy dancer

friday on the porch (lfam), Thursday, 22 February 2007 03:56 (seventeen years ago) link

sexy dancer is usually more enigmatic then this.

dan selzer (dan selzer), Thursday, 22 February 2007 05:00 (seventeen years ago) link


You must be logged in to post. Please either login here, or if you are not registered, you may register here.